This app makes it fun to pick up litter | Jeff Kirschner

The earth is a big place to keep clean. With Litterati — an app for users to identify, collect and geotag the world’s litter — TED Resident Jeff Kirschner has created a community that’s crowdsource-cleaning the planet. After tracking trash in more than 100 countries, Kirschner hopes to use the data he’s collected to work with brands and organizations to stop litter before it reaches the ground.

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About The Author
- Peter Keates, founder & CEO Onopia and President Placesquare SAS, helps companies to improve their leadership with an innovative business model aligned with the strategy.