Awesome Interactive Touch Wall #Interactive #CustomerExperience

The branding and retail design studio Dalziel and Pow sparked some interest at London’s Retail Design Expo last month with a remarkable interactive display created with conductive ink. Attendees were invited to touch any of the numerous illustrations covering the booth walls—doing so completed a circuit and triggered a variety of animated vignettes, from an illuminated light bulb and flashes of lightning to a toy glockenspiel that actually played notes as you touched its cartoon keys.

With a spectrum of designers and producers on staff, Dalziel and Pow was able to tackle the entire project in-house as a collaborative effort between its digital, interiors and graphics teams. “Our main objective was to create a tactical experience,” says Ross Phillips, the Associate Digital Design Director of the London-based studio.

“We often talk about how giant screens can be intimidating and unapproachable. Conductive ink allowed us to apply the technology to more traditional, familiar, warmer materials.”


About The Author
- Peter Keates, founder & CEO Onopia and President Placesquare SAS, helps companies to improve their leadership with an innovative business model aligned with the strategy.