Thinking out of the box. It’s one of the most cited strategies for thinking innovatively. Corporate philosopher and Luc de Brabandere pondered exactly what was happening in our minds when we engaged in such activity, and here shares his own fresh perspective on this strategy. He argues that the most incredible ideas don’t come from […]

Read more

In Ísafjörður, a small town in the northwest of Iceland, a local environmental officer, inspired by similar attempts in New Delhi, suggested the idea of painting a three-dimensional crosswalk. The crosswalk, painted by road marking company Vegamálun GÍH, creates an optical illusion which is causing drivers to think that the zebra lines are objects such […]

Read more

A place in Iceland bakes bread underground. It’s heated by geothermal waters.

Read more

Didier Théron’s “AIR” choreography challenges how we interpret movement.

Read more

As Airbnb grew, they realised that most people made their decisions about renting accommodations based on photos. Many in their community lacked the cameras or the skills to photograph interiors at their best, but it clearly wasn’t viable to employ staff photographers to travel the world to take pictures of each property. Their solution was […]

Read more

Sailor Jerry rum is one of the hottest spirits brands in the world, and yet it didn’t start advertising until it was shipping over a million cases a year. Its creator, Steven Grasse, is a serial creator of brands that lean into the zero constraint: besides Sailor Jerry, Grasse has created Hendricks Gin for William […]

Read more

New York-based startup Function of Beauty offers a line of customized shampoo and conditioner. Each customer fills out an online hair quiz including their hair profile, goals, and color and scent preferences. The company will then whip up a personal concoction. There are a mind-boggling 12 billion different possible combinations. We had six Business Insider […]

Read more

Function of Beauty customizes your shampoo and conditioner based on your hair needs.

Read more

Teresa Torres’ keynote on “An Introduction to Modern Product Discovery Practices” took place on the final day of the Productized Conference 2016. The keynote was designed to explain to the audience some of the changes that have been seen in the last 5 years in the world of Product Management. Teresa spoke about how to […]

Read more