How do you build a product people really want? Allow consumers to be a part of the process. “Empathy for what your customers want is probably the biggest leading indicator of business success,” says designer Tom Hulme. In this short talk, Hulme lays out three insightful examples of the intersection of design and user experience, […]

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La démarche Design Thinking revient en force aujourd’hui, avec la popularité de l’esprit start-up et des projets d’innovation. L’originalité de cette approche d’innovation réside dans le focus sur l’expérience utilisateur.

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Alexander Osterwalder’s talk on From Business to Buttons, on April 27 2017 in Stockholm. From Business to Buttons is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences

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In his Lean Design Thinking talk, Michael McKay discusses how organisations and companies can utilise the new Lean UX methods to innovate and internalise actual user research in practical ways. The speech defines the premise of design thinking as a shared thinking tool that links design, business and technology strategic work

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Trained as an architect, Dr. Sukhwant Jhaj brings a slightly different perspective to issues facing academic leadership. He has drawn extensively on that training in his role as vice provost at Portland State University, leading efforts to re-engineer the student experience using the principles of design thinking. Learn more about Sukhwant and the work to […]

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In this talk Jamin Hegeman addresses what service design looks like, and the future of service design. Service design is no longer new or unknown. The practice is maturing as service design firms gain experience and organizations start to bring service design in house. Journey maps are all the rage, and everyone is talking about […]

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The Value Proposition Canvas allows you to design products and services that customers actually want. In this short video, we walk you through the tool and how it works.

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Didier Hilhorst, Design Director at Uber, shares how his graduate degree in economics helps mold him as a designer and, in turn, shape how he and his team redesigned Uber from the ground up.

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Join Design for Change founder Kiran Bir Sethi in a hands-on workshop where you yourself become a designer, and learn how to put your ideas for a better world into action! Engage in the type of creative challenge that has inspired and empowered over 25 million children across the globe — in 34 countries and […]

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Tom Kelley is a Partner at IDEO. He’s an author of Creative Confidence, The Art of Innovation, and The Ten Faces of Innovation. In this episode, he explains the true definition of innovation and what it takes to build your creative confidence.

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