Paul Gardien, Vice President of Design and Head of Design Strategy and Innovation at Philips, talks about great design and how to develop design-award-winning products.
Read moreArtCenter hosted a lecture and book signing with Roger Martin, dean of the Rotman School of Management at the University of Toronto and author of “Playing to Win: How Strategy Really Works,” which he co-wrote with A.G. Lafley, the former chairman and CEO of Proctor & Gamble. The event was presented in association with Live […]
Read more-Introduction- Sprint: how to solve big problems and test new ideas in just five days… by designer Jake Knapp, who created the 5-day process at Google Ventures in order to help Google initiatives and investments prototype and validate ideas as rapidly and effectively as possible. -Motivation- Entrepreneurs constantly face tough decisions, and their outcome won’t […]
Read moreThe Design Sprint is a way to solve critical business questions in only five days using design, prototyping and feedback from real customers. Developed at Google Ventures , it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more. All combined, it’s an intense effort conducted by a small team, where the […]
Read moreContinuum and the AIGA convened a group of top business leaders and innovators from a variety of backgrounds and industries, including Disney, Facebook and Zipcar, to discuss how designing a service experience with purpose can transform a company’s image and make people’s lives better.
Read moreFunding. Organizing. Designing. Negotiating. One may think these must necessarily take weeks, months or even years for a person with a need or a dream. Tom Chi amply proves that rapid prototyping may be the key to true innovation for those who most in need of it.
Read moreCarl Sziebert and Kaushal Shah discuss native prototyping and how to bring ideas to life by coding on native platforms and SDKs. Want to unlock the full hardware functionality for your explorations? Need to test how motion, animation, interaction and moments of delight come together to shape an experience for your users? With native prototyping […]
Read moreChris Conover and Parteek Saran talk about digital prototyping. Have you ever struggled to explain your idea during a pitch, while working with your team, or testing a concept with users? Digital prototyping allows you to rapidly explore an idea by building interactive experiences that run on real devices — no coding required. In this […]
Read moreIDEO’s General Manager, Tom Kelley, shares a case study demonstrating value opportunities that arise when designers, innovators, and entrepreneurs see with fresh eyes. He cites his company’s challenge to design a new children’s toothbrush. Rather than relying on industry assumptions, his team did hands-on field research and discovered new ideas on how children actually go […]
Read more“I just don’t understand,” she sighed, visibly frustrated. “I did what ‘the experts’ say to do: I validated my idea. I built this product based on customer research. And yet, when I launched… nothing… crickets. What gives?” Just a few months ago, I was having this exact conversation with a good friend over coffee. I […]
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