The Value Proposition Canvas allows you to design products and services that customers actually want. In this short video, we walk you through the tool and how it works.

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Didier Hilhorst, Design Director at Uber, shares how his graduate degree in economics helps mold him as a designer and, in turn, shape how he and his team redesigned Uber from the ground up.

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Join Design for Change founder Kiran Bir Sethi in a hands-on workshop where you yourself become a designer, and learn how to put your ideas for a better world into action! Engage in the type of creative challenge that has inspired and empowered over 25 million children across the globe — in 34 countries and […]

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Tom Kelley is a Partner at IDEO. He’s an author of Creative Confidence, The Art of Innovation, and The Ten Faces of Innovation. In this episode, he explains the true definition of innovation and what it takes to build your creative confidence.

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What does it look like to teach students how to think? At Northside, we decided to take an intentional and creative approach to training our young thinkers for the future. Come see what we’re doing.

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We challenged the Fjord Stockholm studio with a lunchtime workshop to come up with ideas for VR services and pitch them with a video prototype. Many great concepts ensued but the winner was in an unexpected industry sector – Insurance. The idea was VR Kitchen: A gamified experience of a virtual kitchen where users could explore and identify potential hazards, build awareness and prevent accidents. For an insurance company, it’s […]

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In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently […]

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Jake Knapp, partner at Google Ventures and author of Sprint, describes to Inc. associate editor Kevin Ryan how top startups use a week-long ‘design sprint’ to incubate new concepts.

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One of the hardest things about business is how to figure out whether your ideas will succeed in the market. We created the sprint process to give companies a powerful tool for answering these kinds of questions. In our book on sprints, we explain how to use customer interviews as a way of fast-forwarding to […]

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Your sprint began with a big challenge, an excellent team — and not much else. By Friday, you’ve created promising solutions, chosen the best, and built a realistic prototype. That alone would make for an impressively productive week. But you’ll take it one step further as you interview customers and learn by watching them react to your […]

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