Rarely is making a sale as simple as a one-to-one transaction. You must understand the entire ecosystem of stakeholders and talk to them all, including decision maker economic buyer saboteurs influencers end users and early adopters.
Read moreLe génie de la carte de métro de Londres La légende du design, Michael Bierut, raconte le succès accidentel de l’une des cartes les plus célèbres au monde, la London Tube Map.
Read moreStrategyn founder Tony Ulwick presents Outcome-Driven Innovation at the Business of Software event in Boston 2014.
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Utiliser les Customer Journey Maps pour améliorer l’expérience client Une carte de parcours client est une idée très simple: un diagramme qui illustre les étapes que vos clients passent en contact avec votre entreprise, qu’il s’agisse d’un produit, d’une expérience en ligne, d’une expérience de vente ou d’un service. Plus vous avez de points de […]
Read moreAprès 7 mois intenses à travailler sur des projets d’innovation, à aller en immersion, à brainstormer jusqu’à écouler tout le stock de post-it, à construire des maquettes et objets en tout genre dans le nouveau Playground et surtout à se former au management de projets d’innovation, la promotion 17-18 vous dévoile sa websérie pour vous […]
Read morePaul Gardien, Vice President of Design and Head of Design Strategy and Innovation at Philips, talks about great design and how to develop design-award-winning products.
Read moreArtCenter hosted a lecture and book signing with Roger Martin, dean of the Rotman School of Management at the University of Toronto and author of “Playing to Win: How Strategy Really Works,” which he co-wrote with A.G. Lafley, the former chairman and CEO of Proctor & Gamble. The event was presented in association with Live […]
Read more-Introduction- Sprint: how to solve big problems and test new ideas in just five days… by designer Jake Knapp, who created the 5-day process at Google Ventures in order to help Google initiatives and investments prototype and validate ideas as rapidly and effectively as possible. -Motivation- Entrepreneurs constantly face tough decisions, and their outcome won’t […]
Read moreThe Design Sprint is a way to solve critical business questions in only five days using design, prototyping and feedback from real customers. Developed at Google Ventures , it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more. All combined, it’s an intense effort conducted by a small team, where the […]
Read moreContinuum and the AIGA convened a group of top business leaders and innovators from a variety of backgrounds and industries, including Disney, Facebook and Zipcar, to discuss how designing a service experience with purpose can transform a company’s image and make people’s lives better.
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