How Coca-Cola Got Its Clever Design Behind the Design is a series of sleek and concise videos about the design of everyday objects we take for granted. This episode reveals how the most recognizable bottle in the world got its curves.

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How Nike Uses Augmented Reality To Cater To Its Most Obsessed Fans Nike’s Snkrs app uses both location-based alerts and augmented reality to help members score rare and limited-edition releases of sneakers.

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This Womenswear Company Is Inspired By Menswear | Changing The Game Kelly and Laura Moffat founded their Brooklyn-based company Kirrin Finch to offer more tomboy and androgynous-style clothing for women’s bodies, but inspired by menswear.

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Bridges need to be functional, safe and durable, but they should also be elegant and beautiful, says structural engineer Ian Firth. In this mesmerizing tour of bridges old and new, Firth explores the potential for innovation and variety in this essential structure — and how spectacular ones reveal our connectivity, unleash our creativity and hint […]

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There’s a creeping sameness in many of our newest urban buildings and streetscapes, says architect Vishaan Chakrabarti. And this physical homogeneity — the result of regulations, mass production, safety issues and cost considerations, among other factors — has blanketed our planet in a social and psychological homogeneity, too. In this visionary talk, Chakrabarti calls for […]

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Legendary architect Renzo Piano — the mind behind such indelible buildings as The Shard in London, the Centre Pompidou in Paris and the new Whitney Museum of Art in New York City — takes us on a stunning tour through his life’s work. With the aid of gorgeous imagery, Piano makes an eloquent case for […]

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This short film from TED@Tommy explores fashion as a vehicle for innovation. From the Industrial Revolution to WWII to the hippie movement, the culture of fashion has always blended the cutting edge of self-expression with the latest innovations in technology. Today, fashion is no different, weaving VR, AR, and leading sustainable technologies into the very […]

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Football, course, jeux de tir… Les jeux en réseau obéissent tous au même impératif : divertir, tout en défiant. Pour les éditeurs, il faut sans cesse renouveler le plaisir du jeu, sans pour autant lasser le public. Comment font-ils ? Découverte du “game design” – où l’ensemble des règles qui régissent un jeu, avec Baptiste […]

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Sneaker designer Jeff Staple is responsible for creating one of the most valuable sneakers ever with the Nike Pigeon Dunks. The shoes’ limited release caused a riot in 2005 that needed NYPD assistance.

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Lucy in Disguise with Diamonds is an Austin-based costume shop known for its spectacular headpieces. The 34-year-old company rents and sells costumes for Halloween, Mardi Gras, Carnival, and other types of festivals. People travel from all over to immerse themselves in the colorful costume shop.

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