Matt Hodges on Marketing the Job to be Done What job are customers hiring your product for? Matt Hodges, our senior director of marketing, explains how at Intercom the answer to this question informs our entire go-to-market strategy, from the way we position our products, to the audiences we target and the content we produce. […]

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Strategyn founder Tony Ulwick presents Outcome-Driven Innovation at the Business of Software event in Boston 2014.

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