Join Google Search User Experience researcher Tomer Sharon as he shares interview techniques to help you get better answers in your customer research. Learn more at http://www.leanresearch.co/.

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The concept of jobs to be done provides a lens to understand value creation. This framework looks at customer motivations in business settings. In principles, it’s straightforward: people “hire” products to fulfill a need. For instance, you might hire a new suit to make you look good at a job interview. Or, you hire Facebook […]

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Sian Townsend, Director of Research at Intercom, describes what the Jobs to be Done technique is, how it can be used to design products, and presents case studies to illustrate how JTBD has been applied at Intercom. This is the story of how I spent the last 2 years using a technique called Jobs […]

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MURAL Imagine kicked off on 5/21/2020 with a riveting discussion regarding the Jobs to Be Done theory. “JTBD” pioneer Tony Ulwick — founder and CEO at Strategyn and author of 📘 Jobs to Be Done: Theory to Practice — spoke with Jim Kalbach — head of customer experience at MURAL and author of 📘 The […]

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JTBD est un moyen fantastique d’articuler les principaux besoins des clients et la façon dont vous effectuez et fournissez un service pour répondre à ces besoins. Il va au-delà des histoires d’utilisateurs, des voyages ou des plans, et puise dans le cœur de l’humanité de ce que signifie concevoir pour le service. JTBD devrait faire […]

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La théorie classique de Theodore Levitt dit qu’une industrie est un processus satisfaisant le client, pas un processus de production de biens. Une industrie commence par le client et ses besoins, pas par un brevet, une matière première ou une compétence de vente. Compte tenu des besoins du client, l’industrie se développe à reculons, s’intéressant […]

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Matt Hodges on Marketing the Job to be Done What job are customers hiring your product for? Matt Hodges, our senior director of marketing, explains how at Intercom the answer to this question informs our entire go-to-market strategy, from the way we position our products, to the audiences we target and the content we produce. […]

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Strategyn founder Tony Ulwick presents Outcome-Driven Innovation at the Business of Software event in Boston 2014.

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