Ecosystem Mapping #DesignThinking #ExperienceClient #Stratégie

Rarely is making a sale as simple as a one-to-one transaction. You must understand the entire ecosystem of stakeholders and talk to them all, including (1) decision maker (2) economic buyer (3) saboteurs (4) influencers (5) end users and early adopters.

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About The Author
- Peter Keates, founder & CEO Onopia and President Placesquare SAS, helps companies to improve their leadership with an innovative business model aligned with the strategy.