Leading Frugal Innovation: Sébastien Bazin, CEO, Accor Group #frugalinnovation #disruption #businessmodel

Sébastien Bazin, head of Accor Group, explains how the world-leading hotel operator is embracing a culture of frugal innovation in order to outsmart digital rivals like Airbnb and serve customers faster, better, and cost-effectively.

Accor is the only company in the world with a dedicated Senior Vice President in charge of partnership with entrepreneurs and small-medium businesses.

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About The Author
- Peter Keates, founder & CEO Onopia and President Placesquare SAS, helps companies to improve their leadership with an innovative business model aligned with the strategy.