Matt Hodges on Marketing the Job to be Done #JTBD #JobsToBeDone

Matt Hodges on Marketing the Job to be Done

What job are customers hiring your product for? Matt Hodges, our senior director of marketing, explains how at Intercom the answer to this question informs our entire go-to-market strategy, from the way we position our products, to the audiences we target and the content we produce.

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About The Author
- Peter Keates, founder & CEO Onopia and President Placesquare SAS, helps companies to improve their leadership with an innovative business model aligned with the strategy.