Steve Jobs Transformed Apple by Exploiting Ritual Practices #Practices #Communication

Steve Jobs is known for his effective speeches and presentations in narrative form, but twice in his career he leveraged the ceremony as a unique communication tool to get his point across. Duarte’s latest book is “Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols”

(41)

About The Author
- Peter Keates, founder & CEO Onopia and President Placesquare SAS, helps companies to improve their leadership with an innovative business model aligned with the strategy.