The Advantage of Thinking Inside the Box | Erez Tsalik #innovation #InsideTheBox

The Advantage of Thinking Inside the Box | Erez Tsalik

If innovation is so important and unique, why do call every new product and every minor improvement innovative? Can we break away from our patterns of thinking, to come up with innovative ideas on demand, and translate them into actions? Now, it’s time to take advantage of existing resources by turning new ideas into innovative ones. Systematic Inventive Thinking, or SIT, is both the name of the company and the method Erez Tsalik is working with.

New Product Development, Marketing Communications and Advertising, Problem Solving and Innovative Strategy – as a Senior Facilitator and an international expert on innovation strategy, Erez facilitates in all of the Systematic Inventive Thinking’s applications. Disney, Airtel, Siemens, Bayer, and McCann are just some of the big names, that trust in Erez and SIT.

But Erez doesn’t only present his ideas to his leading international clients. He also lectures as a lead presenter in the area of creativity and innovation in academic institutes, including Columbia University, London Business School, Hong Kong University of Science and Technology and Tel Aviv University.


About The Author
- Peter Keates, founder & CEO Onopia and President Placesquare SAS, helps companies to improve their leadership with an innovative business model aligned with the strategy.