The Business Value of Customer Experience – Kerry Bodine #CustomerExperience

Customer experience has become a top strategic imperative for today’s leading brands. But in order to reap the benefits of improved customer relationships, executives need to understand how effective, effortless, and enjoyable experiences drive specific business results — and how their organizations must change in order to deliver them

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About The Author
- Peter Keates, founder & CEO Onopia and President Placesquare SAS, helps companies to improve their leadership with an innovative business model aligned with the strategy.